Marketing Analytics
Acknowledgement
1 Marketing Analytics Foundation
2 Marketing Tactics
3 Measurement in Marketing
- 3.1 A/B Testing and Experimentation:
- 3.2 Incrementality
4 Marketing Analysis
- 4.1 Market Basket Analysis (MBA)
5 Methods in Marketing Science
- 5.1 Customer Lifetime Value
  - 5.1.1 From Forbes Magazine
  - 5.1.2 From a hubspot blog
- 5.2 CLV Calculations
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Marketing Analytics Notebook

Marketing Analytics Notebook

DEA

2024-10-23

Acknowledgement

This is a collection of notes from Coursera Marketing Analytics Certificate Program by META and some other sources.

Marketing Analytics Foundation from META